What Clients Are Saying About Our Work
"ESA hired Rising Tide to do a benchmarking study as part of ESA’s examination of its publications program. Bill and Rita Burke organized a process that resulted in a presentation to the ESA Governing Board that clearly and comprehensively presented data on our program related to other organizations, our options going forward and the pros and cons of each option. The Burkes keep us apprised of their process and timelines and communications were frequent and helpful. ESA was extremely grateful for the expertise they brought to our deliberations and the careful study they conducted. Their work was critical in enabling ESA to make important decisions about the future of its publishing program."
Katherine McCarter
Executive Director & Publisher Ecological Society of America
"I've retained Rising Tide on multiple occasions to advise on strategy issues and provide insights for key decisions related to journals, magazines, websites and meetings. Bill Burke and his teams are top notch. They are professional, experienced and knowledgeable, always producing high quality work. They have a deep understanding of media, revenue generation and the peer review journal model. They bring fresh thinking and have enabled growth and development of core businesses. They are trustworthy, attentive to detail and client needs. I would recommend Rising Tide without hesitation to assist associations and professional societies with strategic challenges."
Chris McEntee
Executive Director/CEO American Geophysical Union
"While a group President at Nielsen I hired Bill and his team to accomplish our goal of transitioning the sales force from a transactional model to a consultative approach. This change management project resulted in increased top line revenue, improved leadership skills and cost reductions."
Mark Holdreith
Former Group President, Nielsen
Partner, Media Advisory Partners, LLC
"As Vice President at the American Institute of Architects (AIA), I led a major business development initiative to optimize our publishing and convention assets. We hired Rising Tide to facilitate our due diligence and Bill Burke was our partner in this undertaking. Their consulting work included a financial valuation of the association’s magazine and annual conference and trade show. This required reviewing and evaluating current contracts as well identifying potential opportunities and partners. Bill and his team worked closely with the AIA’s senior staff providing analysis, counsel and ongoing guidance as we implemented the RFP process and presented our findings to the Board of Directors. They provided objective and thoughtful recommendation on strategic decisions and direction. The overall result was a sustainable and robust cash flow and revenue stream for the AIA and services and products that delivered increased value to the membership. I would recommend Rising Tide as a key business partner and as a consultant to initiatives relating to growth and member value."
Elizabeth Stewart
Former VP American Institute of Architects
Current COO, CFP Board
Examples of Some of The Work We've Done
Partial Client List:
American Geophysical Union (AGU), Ecological Society of America (ESA) National Geographic, Reader's Digest, Nielsen Business Media, College Arts Association (CAA), American Institute of Architects (AIA), Infectious Diseases Society of America (IDSA), Scientific American
"ESA hired Rising Tide to do a benchmarking study as part of ESA’s examination of its publications program. Bill and Rita Burke organized a process that resulted in a presentation to the ESA Governing Board that clearly and comprehensively presented data on our program related to other organizations, our options going forward and the pros and cons of each option. The Burkes keep us apprised of their process and timelines and communications were frequent and helpful. ESA was extremely grateful for the expertise they brought to our deliberations and the careful study they conducted. Their work was critical in enabling ESA to make important decisions about the future of its publishing program."
Katherine McCarter
Executive Director & Publisher Ecological Society of America
"I've retained Rising Tide on multiple occasions to advise on strategy issues and provide insights for key decisions related to journals, magazines, websites and meetings. Bill Burke and his teams are top notch. They are professional, experienced and knowledgeable, always producing high quality work. They have a deep understanding of media, revenue generation and the peer review journal model. They bring fresh thinking and have enabled growth and development of core businesses. They are trustworthy, attentive to detail and client needs. I would recommend Rising Tide without hesitation to assist associations and professional societies with strategic challenges."
Chris McEntee
Executive Director/CEO American Geophysical Union
"While a group President at Nielsen I hired Bill and his team to accomplish our goal of transitioning the sales force from a transactional model to a consultative approach. This change management project resulted in increased top line revenue, improved leadership skills and cost reductions."
Mark Holdreith
Former Group President, Nielsen
Partner, Media Advisory Partners, LLC
"As Vice President at the American Institute of Architects (AIA), I led a major business development initiative to optimize our publishing and convention assets. We hired Rising Tide to facilitate our due diligence and Bill Burke was our partner in this undertaking. Their consulting work included a financial valuation of the association’s magazine and annual conference and trade show. This required reviewing and evaluating current contracts as well identifying potential opportunities and partners. Bill and his team worked closely with the AIA’s senior staff providing analysis, counsel and ongoing guidance as we implemented the RFP process and presented our findings to the Board of Directors. They provided objective and thoughtful recommendation on strategic decisions and direction. The overall result was a sustainable and robust cash flow and revenue stream for the AIA and services and products that delivered increased value to the membership. I would recommend Rising Tide as a key business partner and as a consultant to initiatives relating to growth and member value."
Elizabeth Stewart
Former VP American Institute of Architects
Current COO, CFP Board
Examples of Some of The Work We've Done
- Engaged by the Executive Director of a scientific association to explore how to move from a self-publishing model to a partnership with a for-profit organization. Our recommendations led directly to a multi-million dollar gain and increased member benefit by focusing on future growth.
- Onboarded a newly promoted, highly visible, first time manager with ambitious goals in a short time frame. Senior management credited the coaching with accelerating the transition process and the coachee reported an increased sense that she was "up to the job".
- Retained by the Executive Director of a major national association to work with her and her management team on creating a process for identifying and developing new revenue streams. Constructed a process for identifying and prioritizing opportunities, which yielded actionable and profitable ventures to pursue.
- Coached the CEO and SVP and project managed a change process that implemented senior management’s plan for increasing the profitability of major revenue products. The work resulted in a multi-million dollar projected improvement in revenue and profits.
Partial Client List:
American Geophysical Union (AGU), Ecological Society of America (ESA) National Geographic, Reader's Digest, Nielsen Business Media, College Arts Association (CAA), American Institute of Architects (AIA), Infectious Diseases Society of America (IDSA), Scientific American